COPYRIGHT WERA EVENTS LLC, 2021
Essential SEO
Creating a great website and hosting it online only means your website is live on the internet. Without proper SEO setup, it is not discoverable by anyone who searches to find your website. The website should be properly indexed so that search engines such as Google can find your website and analytical tools should be set up to track the performance.
Basic SEO is crucial for any website and is the first layer of bricks for building the technical foundation of your website.
- Setup Webmaster Tools.
- Set up Google Analytics
- Install and configure SEO plugins (WordPress)
- Generate and submit the sitemap
- Create a roboto.txt file
- Check Search Console for manual action
- Make sure that your website is indexed
Technical SEO
Basic SEO lays a solid foundation for your website and Techical SEO sets up the framework so that your site runs like a well-oiled machine. With Technical SEO optimization, the technical elements of the website are improved to enhance the search engine friendliness and speed will be optimized so the visitors will have a great user experience. With our package, your site will perform flawlessly on all desktop, tablet, and mobile interfaces.
- Leverage “Inspect URL” features in GSC
- Ensure the website is mobile friendly
- Check the site’s loading speed
- Make sure to use HTTPS
- Find and fix crawl errors
- Check the page depth
- Check the duplicate version of the site
- Identify and fix broken links Use SEO-friendly URL structure
- Find and fix orphaned pages Check canonical tags
- Add Structured data Add Structured data
Keyword Research and Optimization
Most likely, you are not the only player in your market segment and surely, you would like to see your website popping up as a top result when searched for an applicable keyword. Keyword research helps you identify the “Money Keyword” and other important keywords to include in your content. By selecting relevant keywords, your website's content will be optimized to align with popular search queries and attract targeted organic traffic. We offer custom keyword research packages depending on how many keywords you would like to target.
- Identify competitors.
- Conduct a keyword gap analysis
- Find the main “Money” keyword
- Find long-tail keyword variations
- Find Question keywords
- Analyze the intent of pages that rank
- Prioritize by search volume and keyword difficulty
On-Page and Content SEO
Taking a step further from keyword research SEO, On-Page SEO optimizes each individual web page to improve search engine rankings. This includes optimizing meta tags, headings, URL structures, and using relevant keywords within the content to drive more organic traffic. On-Page SEO also includes creating high-quality content that increases the visibility of your website.
- Fix duplicate, missing, and truncated title tags
- Find and fix duplicate or missing meta descriptions
- Find and fix multiple H1 tags
- Improve title tags, Meta descriptions, and page content
- Run a content audit and prune content
- Optimize images for SEO
- Organize topic clusters
- Find and fix keyword cannibalization
- Update outdated content
- Organize topic clusters
- Update outdated content
- Improve content readability
- Improve content readability
Off-Page SEO and Maintenance
Off-page SEO involves optimizing factors outside your website that influence its search engine rankings. The primary focus is on building high-quality backlinks from reputable and relevant websites. Other off-page SEO strategies include social media marketing, influencer outreach, and online reputation management.
- Setup Analyze competitor’s link profile
- Conduct a link intersect analysis
- Install and configure SEO plugins (WordPress)
- Target your competitor's broken backlinks
- Leverage digital PR
- Implement the skyscraper technique
- Turn unlinked mentions into Links
- Set up and optimize Google Business profile
Essential SEO
Creating a great website and hosting it online only means your website is live on the internet. Without proper SEO setup, it is not discoverable by anyone who searches to find your website. The website should be properly indexed so that search engines such as Google can find your website and analytical tools should be set up to track the performance.
Basic SEO is crucial for any website and is the first layer of bricks for building the technical foundation of your website.
- Setup Webmaster Tools.
- Set up Google Analytics
- Install and configure SEO plugins (WordPress)
- Generate and submit the sitemap
- Create a roboto.txt file
- Check Search Console for manual action
- Make sure that your website is indexed
Off-Page SEO and Maintenance
Off-page SEO involves optimizing factors outside your website that influence its search engine rankings. The primary focus is on building high-quality backlinks from reputable and relevant websites. Other off-page SEO strategies include social media marketing, influencer outreach, and online reputation management.
- Setup Analyze competitor’s link profile
- Conduct a link intersect analysis
- Install and configure SEO plugins (WordPress)
- Target your competitor's broken backlinks
- Leverage digital PR
- Implement the skyscraper technique
- Turn unlinked mentions into Links
- Set up and optimize Google Business profile
Technical SEO
Basic SEO lays a solid foundation for your website and Techical SEO sets up the framework so that your site runs like a well-oiled machine. With Technical SEO optimization, the technical elements of the website are improved to enhance the search engine friendliness and speed will be optimized so the visitors will have a great user experience. With our package, your site will perform flawlessly on all desktop, tablet, and mobile interfaces.
- Leverage “Inspect URL” features in GSC
- Ensure the website is mobile friendly
- Check the site’s loading speed
- Make sure to use HTTPS
- Find and fix crawl errors
- Check the page depth
- Check the duplicate version of the site
- Identify and fix broken links Use SEO-friendly URL structure
- Find and fix orphaned pages Check canonical tags
- Add Structured data Add Structured data
On-Page and Content SEO
Taking a step further from keyword research SEO, On-Page SEO optimizes each individual web page to improve search engine rankings. This includes optimizing meta tags, headings, URL structures, and using relevant keywords within the content to drive more organic traffic. On-Page SEO also includes creating high-quality content that increases the visibility of your website.
- Fix duplicate, missing, and truncated title tags
- Find and fix duplicate or missing meta descriptions
- Find and fix multiple H1 tags
- Improve title tags, Meta descriptions, and page content
- Run a content audit and prune content
- Optimize images for SEO
- Organize topic clusters
- Find and fix keyword cannibalization
- Update outdated content
- Organize topic clusters
- Update outdated content
- Improve content readability
- Improve content readability
Keyword Research and Optimization
Most likely, you are not the only player in your market segment and surely, you would like to see your website popping up as a top result when searched for an applicable keyword. Keyword research helps you identify the “Money Keyword” and other important keywords to include in your content. By selecting relevant keywords, your website's content will be optimized to align with popular search queries and attract targeted organic traffic. We offer custom keyword research packages depending on how many keywords you would like to target.
- Identify competitors.
- Conduct a keyword gap analysis
- Find the main “Money” keyword
- Find long-tail keyword variations
- Find Question keywords
- Analyze the intent of pages that rank
- Prioritize by search volume and keyword difficulty