ADVANTAGES OF SOCIAL MEDIA FOR SMALL
BUSINESSES
Did you know that in 2020 there were 23 million social media users in the US only?
Did you know that the worldwide social media users reached 4.2 billion in January 2021,
According to Statista.com?
This means almost two-thirds of the 7.75 billion world population is on social media, and
more people daily visit social media than they visit the streets!
When we consider this, one thing is clear, a small business owner can get more customers
online on social media than in an outlet.
So, do you have engaging social media pages for your business?
Do you advertise your business on social media?
If the answer is No, you must hurry now!
Starting a page on leading social media sites like Instagram, Facebook, or TikTok is pretty
easy and free!

Are they only sites? No!
You can use Twitter, Snapchat, LinkedIn, YouTube, Pinterest, Tumblr, etc.
You can choose a set of different platforms based on your business location and the nature
of the business.
Now, let me give you three key facts to emphasize the value of social media for small
businesses.
1. Build a social interface for your business with recommendations
You cannot run a business alone. You may argue. But still, the answer is NO. You need
customers to buy your products and services. Now you see my point!
Connecting with people is the main purpose of social media, and You need to build creative
and trusting social platforms for your business. You can interact with many people and
grow your brand reputation. Also, as a small business owner, you can join the community
of other small business owners and share ideas and thoughts. That way, you can build an
authentic community to recommend others and get recommended. These communities
give the critical business advantage and require help in many forms.
When you have a social media site, you can add reviews and recommendations of your
customers. Besides, customers can tag you when they use your product, which improves
your brand’s visibility. Also, you can get help from your family and friends to promote your
business by sharing your products and giving recommendations on their social media
pages.
You can see how recommendations help instill trust in a potential customer on a brand by
checking the image below.

When customers love your products/services, they are more likely to recommend them to
their friends and family. When you have a nicely managed social media site, your
recommendation can reach worldwide easily.
2. Brand awareness and advertising
Branding has become easy with social media. You can develop friendly social media pages
with your logo, themes, and links to your website. You can use social media for business
announcements and advertising. Currently, social media are the most cost-effective
advertising medium that can reach a targeted audience of millions.
Think for a moment, how much would they charge for a TV advertisement? It would be a
considerable amount. But you only need a mere 5 dollars to start advertising on Facebook.
You can decide the audience, the budget, and what the advertisement will look like on
Facebook. Similarly, you can use other social media platforms.
You can use hashtags, creative captions, designs, videos, or images for advertisements.
Good social media branding strategies make reaching customers easy and save time and
money.
3. Reach more customers and Increase website traffic
83 percent of people discover new products or services on Instagram every day, according
to a survey. Instagram acts as one of the leading social media sites for businesses, and we
can see various products and services on our feed relevant to our previous searches. The
algorithms of social media sites encourage people to explore the products by these
suggested pages and buy them. That is a good reason for a small business owner to create
a social media account and start advertising.

According to Facebook, 1.79 billion people use Facebook every day. And more than half of
them usually stay in an online store on Facebook, scrolling up and down to see the
products and services. If you have your website tagged on the Facebook page, there is a
99% chance that they will click on that and visit your website for more details. This is how
you can get more traffic to your website.
Even though you do not have a website, the Facebook/Instagram insights will show you
how much traffic you had only to your page. When you have many visitors to your pages,
there is a huge chance that most of them will buy your products.
Other than these key facts, social media has many more advantages for a small business.
Here are a few of them.
 For effective communication
 To engage with the audience
 To stay in the competition
 To know the competitors
 For better marketing management
 To boost sales
 To target the relevant customers
 To attract customers using better designs and creativity
 To start online shops like Facebook shop
 To Run ad campaigns
 For getting feedback easily
There are many more advantages of using social media for businesses. If you are a small
business owner, be hurry! It is time to start a social media site. It can be Facebook,
Instagram, or any other.
If you are having a hard time figuring out how to get on board, we are here to help you.
Contact us any time, and we will be happy to support your business.
References
https://www.facebook.com/business/ads/pricing

https://pixabay.com/photos/social-media-social-networks-icons-6363633/
https://www.forbes.com/sites/forbesbusinesscouncil/2021/01/25/why-small-businesses-
and-startups-should-invest-in-social-media-marketing/?sh=723c5e8a563e
https://blog.hootsuite.com/social-media-for-business/
https://business.instagram.com/igb/a/ads-in-explore
https://www.facebook.com/business/learn/lessons/a-beginners-guide-to-instagram-for-
business
https://www.researchgate.net/publication/269540311_The_Value_of_Social_Media_for_Smal
l_Businesses
https://www.statista.com
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